1. Data Controller

Your personal data is processed, as the data controller, by:

Digital Exchange Reklam Hizmetleri A.Ş.
Address: Büyükdere İş Merkezi, Sultan Selim Mahallesi, Behçet Sk. No: 6 Kat:6, 34415 4. Levent / Kağıthane / İstanbul
Phone: (0212) 809 77 37
E-mail: info@digitalexchange.co.uk

Your data is processed within the scope of Law No. 6698 on the Protection of Personal Data (“KVKK”) and in accordance with this Privacy Notice.

2. Purpose and Scope

This Privacy Notice explains the procedures and principles regarding the collection, processing, storage, and transfer of personal data belonging to:

• Real person customers whose sales processes are initiated through requests submitted via the digitalexchange.co.uk website or our chatbot systems

• Employees of legal entities

• Individuals involved in after-sales support processes

3. Personal Data Collected and Methods of Collection

Your personal data is collected through the following methods:

• Membership transactions performed on our website

• Contact information submitted to our chatbot system

• Completion of contact forms

• E-mail, phone, call center communications

• Participation in campaigns and promotional events

• Messages received through our social media accounts

• Information obtained from parties with whom commercial relations are established

Personal data categories collected include:

• Full Name

• Phone Number

• E-mail Address

• Company Information (if applicable)

• Message Content

• IP Address and Browser Information (for website access)

4. Purposes and Legal Grounds for Processing Personal Data

Your personal data may be processed for the following purposes and on the following legal grounds:

a) Sales Process Management

• Creating and responding to requests

• Providing price offers

• Conducting product/service promotion and information

• Creating potential customer profiles

• Planning future commercial relations

Legal Grounds:

• KVKK Art. 5/f – Legitimate interest of the company (especially for establishing and maintaining commercial relationships)

• KVKK Art. 5/c – Processing necessary for establishing a contract

b) Marketing Activities

• Announcing product/service-specific campaigns

• Informing about new products/services

• Sending targeted content based on previously expressed interests

Legal Grounds:

• KVKK Art. 5/f – Legitimate interest of the company (right to continue permitted marketing communication)

• KVKK Art. 6/2 – Explicit consent (for certain campaigns via e-mail or SMS)

Note: You can opt out of any marketing communication easily using the “unsubscribe” link included in each message or by following the instructions in the e-mail signature.

c) After-Sales Support and Customer Relationship Management

• Customer satisfaction surveys

• Handling technical support requests

• Post-product/partnership evaluations

Legal Grounds:

• KVKK Art. 5/e – Establishment, exercise, or protection of a right

• KVKK Art. 5/ç – Fulfillment of legal obligations

d) Fulfillment of Legal Obligations

• Tax, bookkeeping, and commercial record obligations

• Mandatory retention periods

Legal Grounds:

• KVKK Art. 5/a – Cases explicitly stipulated by law

5. Transfer of Personal Data

Your personal data may be transferred, only for the purposes stated above, to the following groups located domestically and/or abroad:

• Software and CRM integration providers

• Marketing and analytics service providers

• Cloud hosting and IT infrastructure providers

• Consultancy, accounting, and audit firms

• Authorized public institutions and organizations when legally required

Data transfer is carried out in accordance with Articles 8 and 9 of the KVKK.

6. Deletion, Destruction, or Anonymization of Personal Data

Your personal data is deleted, destroyed, or anonymized when the purpose for processing no longer exists or upon your request.

However, your data will be retained for legally required periods in the following cases:

• Mandatory retention under tax legislation (5 years)

• Mandatory retention under the Turkish Commercial Code (5 years)

• Retention periods specified in KVKK secondary legislation

To request deletion or anonymization, please refer to the Application Procedures section.

7. Rights of Data Subjects Under Article 11 of the KVKK

As data subjects under Article 11 of the KVKK, you have the right to:

• Learn whether your personal data is processed

• Request information regarding the processing

• Learn the purpose of processing and whether it is used in accordance with that purpose

• Request correction of inaccurate or incomplete data

• Request deletion or destruction of your data

• Request that your corrected or deleted data be notified to third parties to whom it was transferred

• Object to unfavorable results arising from automated processing

8. Application Procedures

You may submit your requests regarding the rights listed above through the following methods:

i) Electronic Application

You may apply via registered electronic mail (KEP), secure electronic signature, mobile signature, or the e-mail address you previously provided.

Please include the following identity verification details in your application:

• Turkish ID Number (or passport number for foreign nationals)

• Address for notification

• Phone number

• E-mail address

ii) Written Application

You may send a written petition to our company address.

All applications will be concluded free of charge within no later than 30 days.
However, if the process requires additional cost, a fee may be requested in accordance with the tariff set by the Personal Data Protection Authority.

9. Security Measures

Our company takes all technical and administrative measures to ensure the security of your personal data. Your data is stored in encrypted environments, and unauthorized access is prevented as much as possible.

For any questions, suggestions, or complaints regarding this Privacy Notice, you may contact us:

E-mail: info@digitalexchange.co.uk
Phone: (0212) 809 77 37
Address: Büyükdere İş Mer., Sultan Selim, Behçet Sk. Kat:6, 34415 4. Levent/Kağıthane/İstanbul